A timeless formula for success

The time had come.

After years of service with the Fruit Dispatch Service, a division of United Fruit Company and the forerunner of Chiquita Banana, Gilbert Watson Palmer decided to form his own produce brokerage business.

Why not? The economy was booming. Brokerage rates were 10 cents per 100 pounds of potatoes, and ice-bunkered rail cars from California meant fresher produce for the Memphis market. The future never looked brighter that spring.

The year: 1929.

Of course, the survival and growth of any business depend on more than just timing. That’s something G.W. proved time and again as he weathered the Depression, World War II and all the variables this industry could throw at him over the next 35 years. The Blue Books Four X Trading Member rating he achieved in 1934, speaks volumes about the values he insisted on for his company’s performance.

When G.W. “Gil” Palmer, Jr. joined his father in the business after serving as a major in the U.S. Army during WWII, the dedication to his father’s principles became a second-generation credo.

The industry had advanced light years, from telegraphs and hand-delivered confirmations to operator-assisted telephone calls. Still, the reliability and business ethics of the Palmer name continued to be the foundation for the company.

In an industry that can change with every season and practically every telephone call, a constant that remains more than 75 years later is building business relationships through honesty and integrity. We’re still a Four X Trading Member. Today, under the leadership of grandson Alston J. Palmer, this once small regional brokerage company has experienced a spectacular national and even international growth. Offices under the G.W. Palmer & Co. banner have opened in Nashville, Tennessee, Tampa, Florida, Churchville, New York and in both Salinas and Pismo Beach, California.

In each case, the people we have brought on board have the same high regard in the industry, and standing in their communities that Mr. Palmer, Sr. would have insisted upon in his day. This has been our timeless formula for success, and is what ensures an ever-brighter future.

 

 
G.W. Palmer has a long history in produce. Click image to see full size.